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Admin SettingsMarketing
Email Campaigns
Send targeted email campaigns with templates and scheduling
Overview
Email marketing campaign system for sending bulk emails to subscribers and users. Supports email templates, audience segmentation, scheduling, and comprehensive analytics. Integrates with subscriber system and email tracking for full campaign lifecycle management.
Design Considerations
UX patterns and visual design notes for this feature:
- •Campaign builder should have drag-drop editor
- •Preview emails across devices before sending
- •Show estimated send time for large lists
- •Pause/resume functionality for long campaigns
- •Clear success/failure status per recipient
Key Benefits
What makes this feature stand out:
- ✓Visual email template builder
- ✓Audience segmentation and targeting
- ✓Schedule campaigns for future sending
- ✓Comprehensive analytics (opens, clicks, conversions)
- ✓Integration with subscriber lists
- ✓Queue-based sending for reliability
Technical Note
EmailCampaign model defines campaign. EmailCampaignRecipient tracks per-recipient status. Use queue system (yii2-queue) for async sending. CampaignHelper::send() initiates campaign. Template variables support {{name}}, {{email}}, etc. Integrates with EmailTracking for analytics.
Helpers
CampaignHelperEmailHelperEmailTrackingHelperModels
EmailCampaignEmailCampaignRecipientSubscriberDatabase Tables
email_campaignemail_campaign_recipientsubscriberemail_trackingConfiguration
Config Relationship Legend
⚙ DB overrides params.php🔗 DB related setting📋 DB stores value only
params.php Configuration
Config path: params['campaigns']
params['features']['campaigns'] => trueparams['campaigns']['defaultFrom']['email'] => 'noreply@example.com'params['campaigns']['defaultFrom']['name'] => 'Our Company'params['campaigns']['batchSize'] => 100params['campaigns']['throttleDelay'] => 1params['campaigns']['enableABTesting'] => trueDatabase Settings (system_setting table)
| Key | Type | Description | Relation |
|---|---|---|---|
campaign_from_email | string | Default sender email | ⚙ |
campaign_batch_size | number | Emails per batch | ⚙ |
Note: Email campaigns use background queue for sending. Configure queue component in config/console.php. Templates support variable substitution. Requires email tracking feature for analytics.